Nissan USA
Creative Direction / Design / Concept +Strategy /
Set Des / Styling / Production
The client asked us to help with their brand presence in the multicultural space creating real authentic and organic cultural moments relevant to the target audiences including Black, Hispanic, LGBTQ+ and AAPI communities.
During my time with fluent360 x Nissan United we were able create many thoughtful 360 campaigns and initiatives that have not only performed well but also made and impact on these communities and helped create a real connection and affinity for the brand.
Projects
-
Electric Beats - Black Audience Initiative
-
Thrill of Possibility Summit w/ iHeart
-
Driven Series w/ Q Digital
-
PodCast Festival w/ iHeart x The Black Effect
-
BET Awards - House of BET Activation
-
PR Project - Record Store Day 2024
Black History Month
Nissan Initiative to continue to uplift and champion Black Creatives in music and tech
Thrill of Possibilty Summit
Bringing together 50 HBCU Scholars with disciplines in STEAM
for mentorship, networking and fellowship
Podcast Festival
iHeart x The Black Effect Network
Zoetrope Album
Nissan Electric Beats Collaboration - Record Store Day 2024
BET Awards
Next Up: Beats and Bars Contest | 50th Anniversary of Hip Hop
